Monday, June 29, 2009

That's What I Call Hustling ...

Several years ago when I briefly considered moving to Chicago I would periodically browse the real estate listings of a couple of online real estate brokers to get a sense of neighborhoods, property styles, and prices. One site in particular, Dream Town, seemed to have the best combination of listings and easy to use interface so I created an account in order to fully use their site. I go back to Dream Town periodically to get a sense of how Chicago real estate is faring post bubble (not very well). A couple days after my last visit I received an email from a broker at Dream Town. Based on my search criteria he suggested several listings I might be interested in as well as a couple of upcoming open houses. I was impressed. It was the kind of followup that seems obvious, particularly in a commission based industry, but I haven't experienced it before. I actually wrote the guy back to let him know that I wasn't in the market.

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