These Goya organic label Garbanzo beans caught my eye (saw them in a Duane Reade). Goya is a beloved company in many Latino communities; before the "international" aisle in the supermarket existed, Goya provided great quality, authenticity, and variety for not much money in, ahem, urban communities. This foray into organic products, however, seems aimed squarely at non-hispanic markets (even I rarely buy organic). Latching on to a rising food trend and expanding market share seems awfully smart. To my non-beaner bean eating friends out there, are you down with Goya?Monday, April 21, 2008
¡Coño Goya, You're Looking Good Baby!
These Goya organic label Garbanzo beans caught my eye (saw them in a Duane Reade). Goya is a beloved company in many Latino communities; before the "international" aisle in the supermarket existed, Goya provided great quality, authenticity, and variety for not much money in, ahem, urban communities. This foray into organic products, however, seems aimed squarely at non-hispanic markets (even I rarely buy organic). Latching on to a rising food trend and expanding market share seems awfully smart. To my non-beaner bean eating friends out there, are you down with Goya?
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4 comments:
I'm a "non-beaner" but can't seem to understand why we need organic beans.
Aren't beans organic by definition? For further explanation, I headed over to Goya's website where I expected to find considerable coverage of this development. Instead, there was little evidence - that I could find at least - of Goya's venture into the world of organic products. Maybe it's being tested in organic crazy big cities like NY. Dunno.
Either way, if I'm sauntering down the bean aisle I'd hesitiate over canned or dry rather than organic or "synthtetic".
Also a 'non-beaner'. While shopping for refried beans the other day, I specifically sought out Goya over the Ortega and horror of horrors, Taco Bell-branded beans. It also helped that Goya offered a few varieties (pinto, pinto/ranchero, and black).
Refried beans are one of the few Goya product I've never tried. Not exactly a staple among Puerto Ricans or Dominicans. Besides beans, Goya Olive Oil and Olives, and sofrito bases are great values.
La Preferida is midwest brand that is pretty good too.
but organic? that's some funny stuff.
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