What's In A Label? $$$$

Coach is suing Target for selling a counterfeit Coach bag. Target claims it believed the bag was authentic. This follows a similar lawsuit against Wal-Mart for selling a counterfeit Fendi bag at Sam's Club. First of all, who knew Target and Sam's Club sold Coach and Fendi? Secondly, if the counterfeits were good enough to fool professional buyers at the world's two largest retailers, why buy the real thing? I once worked with a woman who had expensive tastes and one day she came in with a very expensive looking bag - a Prada. She told me it was a fake, I would have never known (not that I know much about designer brands, but still). Sure, there are arguments to be made for quality materials and construction, but can those factors justify the insane prices fashion labels charge for their products? I wouldn't want to buy a counterfeit car, counterfeit medicine, or things of that nature, but a wallet, yeah, hook me up with the bootleg version and let me fill it with the cash I saved.